GIIDE
"Client Project"
Giide is a mobile application that takes listeners on audio-guided multimodal learning experiences. You can learn when and where you want. Each Giide is curated by an expert, which means you spend more time learning.
How can an audio-guided way of learning change the way consumers learn?
Project Overview
Employer
Giide ( In-House)
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Project Timeline
3.5 months
(SEP 24th, 2018-JAN 7th, 2019)
Team
One UX Intern (Myself)
Tools
Sketch, Adobe XD, Illustrator, Google Sheets, Piktochart,pen, sharpie, and recorder (used for taking notes in Brand Strategy meeting).
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Deliverables
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Personas
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wireframes
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competetive business analysis
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psychograph
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podcast research infograph
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survey for beta
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storyboard
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My Role
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competitive analysis
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podcast research for investors
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helped develop a brand strategy with team
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created the survey for the beta version of Giide app
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sketching wireframes,
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mockups
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Wrote interview script
Podcast Research
This research was a two week process to find the ways people are interacting with podcasts to ultimatey understand where Giide fits in the audio-learning market. I synthesized my key findings and takeaways in an infographic.
Psychograph
Information gathered from my podcast research and brand strategy meetings with the team, directly influenced the audience pyschograph. This represents the users Giide wants to attract.
Empathy Map
I developed an empathy map based on desk research about frustrations around e-learning and LMS.
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Reddit was also a great source to gain information from users.
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Creating an empathy map guided the story in the storyboard
Sketches
These are sketches of my suggestions for Giide's homescreen, player page, notification page, Giide overview and search.
Mockups
I designed and created these mockups independently using sketch, Illustrator, and Abode XD. I drew inspiration for Netflix's home interface on the app and Apple podcast's player interface. My goal was to achieve a simple, and organized design. I based my design decisions on Giide's goal to be consumable and easy to navigate for people who need and want to learn on the go.
