Azabe Kassa
UX DESIGNERÐNOGRAPHER
An experienced researcher with a passion to utilize ethnography and takes a holistic approach in order to create a narrative for UX Design. Customer insight researcher and synthesizer with a knack for identifying patterns, building personas and solving the right problem. My studies in Anthropology and Ethnic Studies have created a solid foundation for my growth and specialization as a UX Designer and Researcher.
Mar 2019
UX RESEARCH CONSULTANT
<div>ersity is a platform that empowers diverse tech talent to voice the work experience anonymously. This creates equity in the workforce by connecting other diverse people in tech to companies that value diversity and inclusion. I conducted usability tests and interviews in order to understand low conversion rates and incomplete company profiles.
Oct-Nov 2017
UX DESIGNER & RESEARCHER
Redesigned FLOCK's website on the developer facing side to convey it's mission to place gender diverse and non-binary mid to senior level developers into inclusive companies. Reworked language on site and added features. I conducted business research, producing a competitive analysis, sketching, user tests, and iterations.
2016-2017
UX RESEARCH ASSISTANT
Used ethnographic research approaches to understand if companies were business driven or consumer-driven for hardware companies and fast casual restaurants. I used observation, participatory observation, contextual inquiry, surveys, and competitive business analysis to develop personas and customer journey maps.
Sep 2018-Jan 2019
UX RESEARCH INTERN
I conducted market research surrounding competitive analysis and feature comparison to other online learning platforms prior to the launch of the E-learning app. I sketched and designed wireframes collaborating with the lead UX designer. I then developed interview questions and personas of learning and development leaders and consumers to gain a better understanding of user's needs from online educational platforms. I then conducted an interview and use insights to guide feature development and prioritization to be tested.